How Design Influences Consumer Impressions
In the new world of data-driven marketing, insights into consumer interaction and behaviour is becoming a hot topic amongst corporate firms in South Africa. While we are only at the cusp of exploring big data and its intended goals…
Establishing an Effective User Experience
People have come to expect average brand interactions. A clean store, a decent cup of coffee, presentable staff and someone to help answer questions. The way you as a customer experience a brand is what we call user experience.