How Design Influences Consumer Impressions
In the new world of data-driven marketing, insights into consumer interaction and behaviour is becoming a hot topic amongst corporate firms in South Africa. While we are only at the cusp of exploring big data and its intended goals…
Digital Marketing Strategy in South Africa
Is your business asking the right questions to effectively create a successful digital marketing strategy? According to a study conducted by World Wide Worx, South Africa’s internet user population is expected to grow to at least 22,5 million users…
Targeting & Selling to Your Ideal Demographic
When marketing to your customers it is important to remember that you can’t sell to everybody. Some people are more likely to resonate with your brand than others. Targeting them specifically helps lower advertising costs, improving your ROI.
Improving Lead Generation & Conversions
Lead generation is an indicator of a healthy website. Leads suggest that digital channels are setup well and are successfully generating good traffic. In addition it shows the website is developed & designed effectively.