Business Innovation, Responding to Market Change
It’s no secret that technology since the 90’s has evolved quite substantially. We have stumbled on a new society that is always online, connected and engaging. Bearing this in mind, businesses are now under more pressure to adapt…
Selling to Your Ideal Demographic
When marketing to your customers it is important to remember that you can’t sell to everybody. Some people are more likely to resonate with your brand than others. Targeting them specifically helps lower advertising costs, improving your ROI.