Corporate Identity – 4 Bulletproof Reasons to Invest
Most businesses don’t see the value in creating a professional corporate identity as it’s success is often difficult to measure. Most businesses undervalue and de-prioritise their corporate identity out of their marketing spend.
Effects of Typography on your Website
Type on websites is often overlooked, but boy if done right, can have an attention-grabbing effect. We have worked on hundreds, if not thousands of websites and the ones that stand out are the websites where the type has been a focus point.
Selling to Your Ideal Demographic
When marketing to your customers it is important to remember that you can’t sell to everybody. Some people are more likely to resonate with your brand than others. Targeting them specifically helps lower advertising costs, improving your ROI.
Improving Lead Generation & Conversions
Lead generation is an indicator of a healthy website. Leads suggest that digital channels are setup well and are successfully generating good traffic. In addition it shows the website is developed & designed effectively.
Establishing an Effective User Experience
People have come to expect average brand interactions. A clean store, a decent cup of coffee, presentable staff and someone to help answer questions. The way you as a customer experience a brand is what we call user experience.