How to Use Banners Without Irritating Your Users
An in-depth look at one of the most controversial features in every web developers back pocket, their Banner Offering. Despite the fact banners are so omnipresent, very little is being shared on their effectiveness.
A New Year, A New Marketing Strategy
The marketing industry is constantly in a state of change and businesses are often finding it difficult to keep up. As an established Digital Agency, we have outlined 3 simple ways to supercharge your 2018 marketing strategy.
Business Innovation, Responding to Market Change
It’s no secret that technology since the 90’s has evolved quite substantially. We have stumbled on a new society that is always online, connected and engaging. Bearing this in mind, businesses are now under more pressure to adapt…
Digital Marketing Strategy in South Africa
Is your business asking the right questions to effectively create a successful digital marketing strategy? According to a study conducted by World Wide Worx, South Africa’s internet user population is expected to grow to at least 22,5 million users…
Corporate Identity – 4 Bulletproof Reasons to Invest
Most businesses don’t see the value in creating a professional corporate identity as it’s success is often difficult to measure. Most businesses undervalue and de-prioritise their corporate identity out of their marketing spend.
Effects of Typography on your Website
Type on websites is often overlooked, but boy if done right, can have an attention-grabbing effect. We have worked on hundreds, if not thousands of websites and the ones that stand out are the websites where the type has been a focus point.
Selling to Your Ideal Demographic
When marketing to your customers it is important to remember that you can’t sell to everybody. Some people are more likely to resonate with your brand than others. Targeting them specifically helps lower advertising costs, improving your ROI.
Improving Lead Generation & Conversions
Lead generation is an indicator of a healthy website. Leads suggest that digital channels are setup well and are successfully generating good traffic. In addition it shows the website is developed & designed effectively.
Establishing an Effective User Experience
People have come to expect average brand interactions. A clean store, a decent cup of coffee, presentable staff and someone to help answer questions. The way you as a customer experience a brand is what we call user experience.